University of Economics – Varna

Professional knowledge, skills and competences

The BSc International Business and Management degree programme has been designed for future business leaders keen on developing and strengthening their understanding of areas and concepts critical to the success of 21st century global business. Core theoretical concepts are closely related to a practical application of skills and competences in real-life business projects.

The framework of this full-time undergraduate degree programme enables students to keep abreast of a range of dynamic modules relevant to the aspirations and needs of a new generation of international business experts.

The curriculum has been adopted from Nottingham Trent University (NTU) and it is constantly reviewed and developed through consultation with other international students, employers and alumni. A close collaboration with external businesses and organisations is at the core of this programme design so that students can experience case-based business work for real.

These are the modules included in the BSc International Business and Management degree programme:

• Economy and Society in the European Union
• International Economics
• English
• Dissertation Seminar
• Global Business Environment
• International Entrepreneurship
• Contemporary International Marketing Strategies
• International HR and Information Management
• Research Methods
• Social Responsibility, Compliance and Accountability
• Contemporary Issues in International Strategic Management

Teaching and learning methods are centred around interactive student-generated workshops and employ case studies, problem-based learning (PBL), discussions, business simulations and group activities. Interactivity is key to the teaching process and members of faculty are committed to providing modules that adopt teaching methods matching student needs and market demands.

UE – Varna ensures that support and guidance is available so that students enjoy and benefit from a student-centred learning environment.

The BSc International Business and Management degree programme provides opportunities for students to develop skills through innovative teaching and learning methods. The inclusion of local and international business experts further help students:

• Gain experience in a wide range of strategic management subject areas.
• Focus on contemporary global business challenges and cross-cultural management issues.
• Understand the way organisations capture value through new products and services and deliver value through international positioning strategies.
• Take critical decisions on global business environment challenges and corporate social responsibilities.
• Get unique opportunities to complete real-life projects.
• Learn the best business practices shared by renowned guest lecturers and leading business experts.
• Benefit from more study opportunities through extra-curricular activities.

Global market dynamics require a growing awareness of the importance and scope of international business. It further demands an understanding of the various ways new market entry strategies affect global business operations. In such a turbulent environment, international managers need to
fully comprehend the complex issues companies face and select the best corporate strategy.

Tuition

Tuition incorporates up-to-date theoretical knowledge and practical skills developed in an innovative learning environment. Students conduct business research, solve real-life case studies. They write academic papers and reviews, compile business reports, draw strategic analyses, complete research
based projects. PBLs, role-play, and e-learning are used to support students and offer feedback. A range of assessment methods are used in different types of modules. Some modules may assess student teamwork skills, others may assess individual performance. Types of assessment range from
examinations to group presentations.

Career opportunities

The BSc International Business and Management degree programme aims to prepare students to become top-performing managers in international companies and/or their divisions. Graduates can pursue careers such as:

• International business analysts
• International brand managers
• Transnational marketing executives
• Department Managers
• Communications Managers
• Sales Managers
• International HR managers
• Import and export specialists
• CEOs of service companies, etc.

Students may join graduate management trainee programmes and pursue careers with companies they have completed business projects for as part of their studies. Alternatively, graduates can set up their own businesses or they can work in local or international companies as managers in international trade, marketing, logistics, HR or develop and complete international business projects.