University of Economics – Varna

1. Basic purpose of the characteristics

• To characterize the peculiarities, content and structure of the curriculum of the specialty "Business and Management (with English language teaching)", as well as the disciplines included therein and their purpose.
• To define the professional knowledge, skills and competences of the specialist in the field of business and management with a Bachelor's Degree, in accordance with the established under Level 6 of the National Qualifications Framework (NQF) - Sub-Level 6B Bachelor, respectively Level 6 of the European Qualifications Framework (EQF) - First cycle of the Framework for Qualifications of the European Higher Education Area (FQEHEA).
• To serve as a basis for the development and improvement of the educational documentation (curriculum and syllabuses), as well as the educational content in the training of students in the speciality "Business and Management (with English language teaching)".
• To provide the necessary scientific, theoretical and practical basis for training in the speciality with the wide and effective use of modern methods and tools.
• To give a real idea to the students about the possibilities of their future professional realization and about the specific positions that they can occupy after their graduation.

2. Professional knowledge and skills

The main objective of the training in speciality “Business and Management (with English language teaching) is the preparation of competent economists to be successful in the labor market in small, medium and large enterprises of national and international character, as well as to start their own business and manage it effectively.

In this context, the scope of professional knowledge and skills includes:

1. Knowledge and skills to create business units in accordance with the particularities of the environment, including:

• market analyzes and analyzes of the business environment in all its forms and characteristics;
• strategic planning and undertaking entrepreneurial initiatives;
• preparation of financial and market justifications in order to adapt new or existing business to external and internal factors;
• developing strategies for new or developing an existing business;
• targeting in the field of business and management;
• planning of contractual relations with potential clients and business contractors;
• developing plans to market new or existing products on national and international markets;
• preparation of investment plans and financial analyzes, etc.

2. Process management in operating business organizations, including:

• successful execution and implementation of strategic decisions;
• human resources management in business organizations;
• management of investment and business projects;
• managing the product portfolio;
• resolving business-level conflicts;
• successful and efficient negotiation with clients and contractors;
• management of innovative solutions;
• management of corporate social responsibility of business organizations;
• management of finances and related peculiarities of financial and accounting activities of organizations;
• use of information technologies for successful implementation of business development strategies and plans, etc.

In addition to the professional knowledge and skills mentioned above, speciality training emphasizes the development of comprehensive analytical practical thinking.

3. Training in programme “Business and management (with English language teaching)”

The “Business and management” (with English language teaching) course is full-time, entirely taught in English and aims to provide broad training for trainees in the creation and management of business units.

The graduates of the full training course receive a Bachelor's degree in Professional field “Economics” in accordance with the national classifier of higher education and professional areas and in accordance with the state requirements for higher education in Bulgaria.

For the purposes of the speciality, the use of modern teaching methods by highly qualified professors with a rich theoretical and practical experience, supported by innovative technical means and a well-developed material base is envisaged.

The duration of the training is 8 semesters (4 years), and the disciplines studied are structured in 3 tiers:

In tier 1  are situated basic disciplines, the aim of which is to provide general basic knowledge in economics, mathematics, information technology, finance, accounting, marketing, introduced into the theoretical foundations of management and others. Foreign language learning is also envisaged in this tier in order to enrich the general language preparation of students. The study of subjects in the specified tier is a prerequisite for the skillful and effective learning of the study material included in the disciplines in the following two tiers.

Tier 2 includes university specialized subjects. Their main task is to complement the accumulated knowledge of statistics, law, business communications, european studies and more.

Tier 3 sets out disciplines aimed at acquiring a narrowly specialized knowledge of business and management, incl. human resources management; entrepreneurship and innovation; sales management; financial and investment management, business analysis research methods; strategic marketing and more.

In order to ensure effective learning of the teaching materials during the lectures and seminars, active work on practical applied cases and tasks, role-playing games, participation in discussions, etc. is utilized.

For the purpose of graduation, students are given the opportunity to choose between two forms: a thesis defense or a comprehensive state exam.

4. Career opportunities

Graduates of the “Business and Management” (with english language teaching) speciality have the opportunity to pursue the following careers:

• • Managers in the field of business services, administrative and financial activities; policy and strategic planning executives, incl. human resources management, sales, marketing and development, production, tourism, trade and more.
  • Profesionals in the field of finance, personnel management and career development, sales, marketing and public relations, administrative and expert practitioners, incl. office managers and more.
  • Economic and financial analysts and management and organization analysts; analysts, market research and business efficiency; business consultants; management consultants and more.

Along with these alternatives, graduates will develop a sufficient degree of entrepreneurship skills and knowlwdge, which is a prerequisite for the realization of their own business ideas in terms of setting up new businesses with different fields of activity and again with an international character.

5. Competence to be acquired by students during their training in programme “Business and management (with English language teaching)”

According to the National qualifications framework, students acquire the following competencies:

1. Self-dependence and responsibility:

• possesses the ability to administer complex professional activities, including teams and resources, administratively;
• assumes responsibility for decision-making in complex circumstances, under the influence of various interacting and difficult to predict factors;
• shows creativity and initiative in the management activity;
• assesses the need to train others in order to increase team effectiveness.

2. Learning competencies:

• consistently evaluate their own qualifications by assessing the knowledge and skills they have acquired so far and plan the need to expand and update their professional qualifications.

3. Communication and social competences:

• formulate and present clearly and understandably ideas, problems and solutions to specialists and non-specialists;
• expresses attitude and understanding on issues using methods based on qualitative and quantitative descriptions and evaluations;
• shows a broad personal outlook and shows understanding and solidarity with others;
• communicates fully in some of the most common European languages.

4.Professional competences:

• collects, classifies, evaluates and interprets marketing data in order to solve specific tasks;
• apply the acquired knowledge and skills in new or unfamiliar conditions;
• has the ability to analyze in a broader or interdisciplinary context;
• uses new strategic approaches; forms and expresses his / her own opinion on social and ethical issues arising in the process of work.

Programme

Business and Management - in English, Full-time (2023) Business and Management - in English, Full-time (2022) Business and Management - in English, Full-time (2021) Business and Management - in English, Full-time (2020)

First year

2022