University of Economics – Varna

EXPLORING THE DYNAMIC WORLD OF BUSINESS AND MANAGEMENT

Dear student, our Bachelor’s program in Business and Management is designed to equip you with the skills and knowledge needed to thrive in the ever-evolving global business landscape.

Program Overview: The Bachelor's program in Business and Management offers a diverse and comprehensive curriculum covering key areas essential for success in the business world. You'll engage in real-world case studies and collaborative projects that bridge the gap between theory and practice. The main courses include:

• Fundamentals of Business: An overview of fundamental business concepts, introducing students to the various disciplines within the field.
• Start-up and Innovations: Provides insights into the entrepreneurial process, innovation strategies, and the development of new business ventures.
• Human Resource Management & Organizational Psychology: Human Resource Management & Organisational Psychology: Focuses on human behaviour in organisational settings and all aspects of managing people in organisations.
• Operations Management: Explores the efficient design and management of business processes, ensuring optimal production and service delivery.
• Business Ethics and Corporate Social Responsibility: Addresses ethical considerations in business decision-making and the role of corporations in society.
• Marketing Strategies: Explores the principles of marketing, including market analysis, consumer behavior, and strategic marketing planning.
• Financial Management: Examines financial principles, budgeting, and financial decision-making to equip students with the skills needed to manage organizational resources effectively.
• Sustainable Business: Explores the principles and practices of conducting business in a manner that is economically, socially, and environmentally responsible.
• Business Intelligence and Analytical Systems:  Focuses on developing business intelligence and analytical applications that extract valuable insights from data to aid managerial decision-making.

Study abroad: During your studies, you have the opportunity to spend one or two semesters at a foreign university of your choice. We will provide you with an Erasmus+ grant to support you financially. Currently, there are over 250 universities abroad to choose from. Studying abroad offers you many benefits and enriching experiences: you will meet new people and learn about new cultures, improve your language skills, broaden your academic horizons, and enhance your employability.

Career opportunities: Our graduates are not only academically proficient but also possess the practical skills demanded by employers. From critical thinking and problem-solving to effective communication and leadership, you'll develop a toolkit that sets you apart in the competitive job market. Graduates of a Bachelor's program in Business and Management are well-prepared for a wide range of career opportunities across various industries:

• Business Analyst: Analyzing and interpreting data to provide insights into business operations, identifying areas for improvement, and making strategic recommendations.
• Management Consultant: Advising organizations on business strategy, operational efficiency, and organizational structure to enhance overall performance.
• Entrepreneur/Small Business Owner: Starting and managing their own business ventures, applying entrepreneurial skills gained during the program.
• Human Resources Specialist: Handling recruitment, employee relations, training, and organizational development to ensure effective workforce management.
• Marketing Coordinator/Manager: Developing and implementing marketing strategies, managing campaigns, and analyzing market trends to promote products or services.
• Financial Analyst: Conducting financial analysis, budgeting, and forecasting to support strategic decision-making within an organization.
• Sales Representative/Manager: Selling products or services, managing client relationships, and developing sales strategies to achieve revenue targets.
• International Business Specialist: Managing and facilitating business operations on a global scale, considering international markets, trade regulations, and cultural differences.
• Operations Manager: Overseeing day-to-day operations, optimizing processes, and ensuring efficient resource utilization.
• Data Analyst/Manager: Analyzing and interpreting data to support decision-making, improve efficiency, and identify business opportunities.
• And many others.

Experienced Faculty: At the heart of our program is a team of seasoned faculty members with diverse industry backgrounds. They bring a wealth of practical experience and academic expertise, ensuring you receive a well-rounded education that goes beyond textbooks.

Programme

Business and Management - in English, Full-time (2025) Business and Management - in English, Full-time (2024) Business and Management - in English, Full-time (2023) Business and Management - in English, Full-time (2022) Business and Management - in English, Full-time (2021) Business and Management - in English, Full-time (2020)

First year

2022