Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time
Specific courses:
Brand Communications
Client Relationship Management
Brand Engineering
Digital Branding
Automatized Marketing
Creative Branding Strategies
Expected knowledge and skills after acquiring qualification:
This program aims to ensure systematic knowledge and integrated practical skills in following areas:
Brand research, analysis and diagnostics
Planning and organization of the companies’ branding processes and branding communications
Brand design and brand audit.
Employment opportunities upon graduation:
Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:
Chief specialists and experts in brand communications, business development and brand designing
Research and analysis managers in brand management
Development-design managers in brand planning and strategies
Functional specialists and operating business activity performers
Programme
Marketing And Brand Management , Distance learning (2026)
Marketing and Brand Management, Distance learning (2026)
Marketing And Brand Management , Distance learning (January Admission) (2026)
Marketing And Brand Management , Distance learning (January Admission) (2026)
Marketing And Brand Management , Distance learning (2025)
Marketing and Brand Management, Distance learning (2025)
Marketing And Brand Management , Distance learning (January Admission) (2025)
Marketing And Brand Management , Distance learning (January Admission) (2025)
Marketing And Brand Management , Distance learning (2024)
Marketing and Brand Management, Distance learning (2024)
Marketing And Brand Management , Distance learning (January Admission) (2024)
Marketing And Brand Management , Distance learning (January Admission) (2023)
First year
2026
Studied subjects
Semester
Credits
Type of grading
Student involvement
Total
Self-study
Classes
Competence2
Specialised
Master Degree Seminar
9
6
Ongoing assessment
180
168
12
1 , 4 , 5
Brand Communications
9
8
Exam
240
225
15
5 , 7
Brand Engineering
9
8
Exam
240
228
12
4 , 7
Relationship Marketing
9
8
Exam
240
228
12
6 , 7 , 8
Digital Branding
10
8
Exam
240
225
15
4 , 7
Automated Marketing
10
8
Exam
240
228
12
4 , 7
Creative Strategies in Branding
10
8
Exam
240
228
12
5 , 7 , 8
Electives (1)
Marketing of Services
Marketing of Territories
Branding and Sustainable Development
10
6
Ongoing assessment
180
168
12
6 , 7
Total for Specialised
0
0
Graduate
Electives (1)
Thesis Defense
Comprehensive State Exam
10
15
Exam
450
450
0
Total for Graduate
0
0
Total for the entire period of study
75
2250
2148
102
Optional courses
Semester
Credits
Student involvement
Total
Self-study
Classes
Competence2
Foreign Language - English
10
3
90
84
6
2 , 8
Foreign Language - German
10
3
90
84
6
2 , 8
Foreign Language - French
10
3
90
84
6
2 , 8
Foreign Language - Russian
10
3
90
84
6
2 , 8
1 The course is available only to foreigners
2 Competence:
1 - Literacy, 2 - Multilingualism, 3 - Numerical, scientific and engineering skills, 4 - Digital and technology-based competences, 5 - Interpersonal skills, and the ability to adopt new competences, 6 - Active citizenship, 7 - Entrepreneurship, 8 - Cultural awareness and expression
