Wednesday, Office 314B: 13:15-15:15
Monday, Office 314В: 15:00-16:00
Tuesday, Online room link: https://meet.google.com/acw-rjen-gxd, 11:15-12:15
09 Mar 2026, Office 55: 09:00-10:00
| Digital marketing and branding |
| Graduate Seminar |
| Research Methods |
| International Brand Management |
| Strategic Marketing and Management |
| B2B Marketing |
| Programme | Subject | Year | Group | Room | Date | Hour | |
|---|---|---|---|---|---|---|---|
| International Business - in English | B2B Marketing | 3 | 27 | 1-55 | 18.06.2026 | 08:00 - 09:00 |
| Date | Hour | Room | Notes |
|---|---|---|---|
| 29.06.2026 | 11:00 - 12:00 | 1-55 | |
| 30.06.2026 | 11:00 - 12:00 | 1-55 |
| Date | Hour | Room | Notes |
|---|
| Type | Year | Publication |
|---|---|---|
| Статия | 2026 |
Kurhasku-Hoti, E., Rrustemi, V., Zhechev, V., Hoti, A., Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans
Central European Economic Journal, Warsaw : Univ. of Warsaw. Faculty of Economic Sciences, 13, 2026, 60, 24-36., ISSN(печатно) 2544-9001, ISSN(онлайн) 2543-6821 / DOI 10.2478/ceej-2026-0002 / Scopus / Линк
|
| Доклад | 2026 |
Fang, X., Cappelletti, G., Zhechev, V., Competitive Landscape and Marketing Strategies in China's Imported Olive Oil Market: An Analysis Based on Packaging Information
Strategic Responses to Global Uncertainty: Rethinking Markets, Governance and Innovation : International Conference on Economics, Business & Management (ICEBM), 25th-26th September 2025 : Conference proceedings, Varna : Science and Economics Publ. House, 2026, 425-441., ISSN(онлайн) 3033-1706 / DOI 10.56065/ICEBM2025.425 / Линк
|
| Статия | 2025 |
Zhechev, V., Gercheva, M., The Viral Effect on Brand Image in Fashion TikTok
Economic Alternatives, Sofia : UNWE Publ. Complex, 31, 2025, 1, 31-49., ISSN(печатно) 1312-7462, ISSN(онлайн) 2367-9409 / DOI 10.37075/EA.2025.1.02 / Scopus / Линк
|
| Статия | 2025 |
Fang, X., Cappelletti, G., Zhechev, V., Toward Healthier and Sustainable Diets: Factors Influencing Chinese Consumers’ Olive Oil Purchasing Behavior
Sustainable and Responsible Management : The Journal of Sustainable Business, Cappelle sul Tavo, It : Abruzzese Salute ETS, 6, 2025, 2, 109-127., ISSN(онлайн) 2724-4466 / Линк
|
| Студия | 2025 |
Zhechev, V., Popova, G., Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors
Central European Business Review, Prague : Prague University of Economics and Business, 14, 2025, 4, 1-20., ISSN(печатно) 1805-4854, ISSN(онлайн) 1805-4862 / DOI https://doi.org/10.18267/j.cebr.392 / Web of Science / Линк
|
| Статия | 2025 |
Rihova, E., Riha, D., Zhechev, V., Implementation of Factor Analysis for Identifying Cultural Differences in Personal Selling : [Електронен ресурс]
Business & Management Compass, Varna : Science and Economic Publ. House, 2, 2025, 69, 12-23., ISSN(онлайн) 3033-0106 / DOI https://doi.org/10.56065/ach8ta45 / Линк
|
| Доклад | 2025 |
Ivanov, S., Zhechev, V., Destigmatizing Generative A.I. for Marketing Content Development
The 19th International Conference on Business Excellence (ICBE) - Leading Change in Disruptive Times, 20-22 March 2025 : Vol. 19. Iss. 1 (July 2025) : Proceedings, Bucharest : Bucharest University of Economic Studies Publ. House, 19, 2025, 1, 3859-3867., ISSN(печатно) 2502-0226, ISSN(онлайн) 2558-9652, ISBN(онлайн) 978-83-66675-83-4 / DOI 10.2478/picbe-2025-0294 / Web of Science / Линк
|
| Статия | 2024 |
Zhechev, V., A Dive Into the Marketing Trends of 2024: Insights to Unlocking Potential : [Електронен ресурс]
Business & Management Compass, Varna : Science and Economic Publ. House, 68, 2024, 1, 54-65., ISSN(онлайн) 3033-0106 / Линк
|
| Студия | 2024 |
Zhechev, V., Sekulova, D., Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
Central European Business Review, Prague : Prague University of Economics and Business, 13, 2024, 2, 1-25., ISSN(печатно) 1805-4854, ISSN(онлайн) 1805-4862 / DOI 10.18267/j.cebr.343 / Web of Science / Линк
|
| Доклад | 2024 |
Zhechev, V., Gercheva, M., An Overview of Viral Marketing
Employment, Education and Entrepreneurship : 13th International Scientific Conference, Belgrade, October 25, 2024 : Conference Proceedings, Belgrade, Serbia : Faculty of Business Economics and Entrepreneurship, 2024, 841-853., ISBN(онлайн) 978-86-6069-225-4 / DOI 10.5937/EEE24077Z / Линк
|
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