University of Economics – Varna

Marketing Department
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Assoc. Prof. Vladimir Zhechev, PhD

Assoc. Prof. Vladimir Zhechev, PhD

Assoc. Prof. Vladimir Zhechev, PhD

314В

vladimir.zhechev@ue-varna.bg

CV

Office hours

Wednesday, Office 314B: 13:30-15:30

Office hours for students

Monday, Office 314В: 09:00-10:00

Online consultations

Tuesday, Online room link: https://meet.google.com/acw-rjen-gxd, 09:00-10:00

Pending exam dates

14 Mar 2025, Office зала 55: 09:00-10:00

Subject Year and Programme
Graduate Seminar Year 4, МБ-А.ЕЗ (Full-time)
Dissertation Seminar * Year 6, МБМ-Англ.Ез (Full-time)
International Brand Management Year 4, МБ-А.ЕЗ (Full-time)
Digital Marketing Research Year 2, ДМПР (Full-time)
Strategic Marketing and Management Year 4, БМ-АЕ (Full-time)
B2B Marketing Year 3, МБ-А.ЕЗ (Full-time)
Home End Room L/S Course Week Group
Monday
10:15 13:00 433 Lecture International Brand Management 26
13:30 16:00 H-208 Lecture Strategic Marketing and Management 25
Tuesday
10:15 13:00 434 Lecture B2B Marketing 26
15:15 18:00 434 Lecture Digital Marketing Research 9, 10
Wednesday
07:30 10:00 2-132 Lecture Graduate Seminar 1 26
10:15 13:00 2-132 Lecture Graduate Seminar 26
Programme Subject Year Group Room Date Hour
Business and Management - in English Strategic Marketing and Management 4 25 1-56 09.05.2025 13:00 - 14:00
International Business - in English International Brand Management 4 26 1-56 15.05.2025 14:00 - 15:00
Advertising and Media Communications Legal and Ethical Principles in Advertising and Media Communications 5 26 eLearn 17.05.2025 10:00 - 12:00
Advertising and Media Communications- ESM Legal and Ethical Principles in Advertising and Media Communications 5 27 eLearn 17.05.2025 10:00 - 12:00
Advertising and Media Communications-OSOA Legal and Ethical Principles in Advertising and Media Communications 6 60 eLearn 17.05.2025 10:00 - 12:00
International Business - in English B2B Marketing 3 26 1-55 11.06.2025 09:00 - 10:00
Digital Media and PR Digital Marketing Research 2 9 1-437 20.06.2025 14:00 - 16:00
Digital Media and PR Digital Marketing Research 2 10 1-437 20.06.2025 16:00 - 18:00
Date Hour Room Notes
28.05.2025 09:00 - 10:00 1-55
28.05.2025 10:00 - 12:00 eLearn
29.05.2025 09:00 - 10:00 1-55
29.05.2025 10:00 - 12:00 eLearn
Date Hour Room Notes
02.06.2025 10:00 - 11:00 1-58
02.06.2025 11:00 - 13:00 WebStudent
03.06.2025 10:00 - 11:00 1-58
03.06.2025 11:00 - 13:00 WebStudent
Type Year Publication
Студия 2025
Central European Business Review, Prague : Prague University of Economics and Business, 14, 2025, 4, 1-20., ISSN(печатно) 1805-4854, ISSN(онлайн) 1805-4862 / DOI https://doi.org/10.18267/j.cebr.392 / Линк
Статия 2025
Economic Alternatives, Sofia : UNWE Publ. Complex, 31, 2025, 1, 31-49., ISSN(печатно) 1312-7462, ISSN(онлайн) 2367-9409 / DOI 10.37075/EA.2025.1.02 / Scopus / Линк
Студия 2024
Central European Business Review, Prague : Prague University of Economics and Business, 13, 2024, 2, 1-25., ISSN(печатно) 1805-4854, ISSN(онлайн) 1805-4862 / DOI 10.18267/j.cebr.343 / Web of Science / Линк
Доклад 2024
Employment, Education and Entrepreneurship : 13th International Scientific Conference, Belgrade, October 25, 2024 : Conference Proceedings, Belgrade, Serbia : Faculty of Business Economics and Entrepreneurship, 2024, 841-853., ISBN(онлайн) 978-86-6069-225-4 / DOI 10.5937/EEE24077Z / Линк
Статия 2024
Business & Management Compass, Varna : Science and Economic Publ. House, 68, 2024, 1, 54-65., ISSN(онлайн) 3033-0106 / Линк
Доклад 2023
Управление в непредсказуема бизнес среда : Научна конференция, ХТМУ - София, 60 г. кат. "Икономика и стопанско развитие", 18 май 2023, София, Химикотехнологичен и металургичен университет - София, Катедра Икономика и стопанско управление, 2023, 100-107., ISBN(онлайн) 978-954-465-154-1 / Линк
Доклад 2023
Управление в непредсказуема бизнес среда : Научна конференция, ХТМУ - София, 60 г. кат. "Икономика и стопанско развитие", 18 май 2023, София : Химикотехнологичен и металургичен университет - София, 2023, 108-121., ISBN(онлайн) 978-954-465-154-1 / Линк
Доклад 2023
Ремаркетинг на реалността : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022 = Remarketing the Reality : Conference Proceedings : International Scientific Conference devoted to the 25th Anniversary of the Estabilishment of the Marketing Department at University of Economics - Varna, Bulgaria, June 17 2022, Варна : Наука и икономика, 2023, 241-250., ISBN(печатно) 978-954-21-1134-4 / Линк
Доклад 2023
МЕЖДУНАРОДНА НАУЧНА КОНФЕРЕНЦИЯ МАРКЕТИНГ И СТРАТЕГИЧЕСКО ПЛАНИРАНЕ В ДИГИТАЛНИЯ СВЯТ, УНИВЕРСИТЕТ ЗА НАЦИОНАЛНО И СВЕТОВНО СТОПАНСТВО, ИЗДАТЕЛСКИ КОМПЛЕКС – УНСС, 1, 2023, -, 161-172., ISBN(онлайн) 978-619-232-725-5 / Линк
Студия 2022
Стратегическо планиране и маркетинг в дигиталния свят : Международна научна конференция, 26 ноември 2021, УНСС, София : Изд. комплекс УНСС, 2022, 415-457., ISSN(печатно) 2815-3812, ISSN(онлайн) 2815-3820 / Линк
Overview of all publications
Google Scholar Google Scholar ORCID Open Researcher and Contributor ID (ORCID) Scopus Scopus Web of Science Web of Science