202
зам.-ректор по научни изследвания, иновации и развитие на кадрите
| Digital marketing and branding |
| International Marketing |
| Marketing Communication |
| Research Methods |
| Strategic Marketing and Management |
| Programme | Subject | Year | Group | Room | Date | Hour | |
|---|---|---|---|---|---|---|---|
| Marketing | Marketing Communication | 3 | 11 | 1-55 | 11.06.2026 | 09:00 - 10:00 | |
| Marketing | Marketing Communication | 3 | 12 | 1-55 | 11.06.2026 | 12:00 - 13:00 |
| Date | Hour | Room | Notes |
|---|---|---|---|
| 29.06.2026 | 11:00 - 12:00 | 1-55 | |
| 30.06.2026 | 11:00 - 12:00 | 1-55 |
| Date | Hour | Room | Notes |
|---|
| Type | Year | Publication |
|---|---|---|
| Доклад | 2026 |
Vassileva, B., Stanimirov, E., Miltenoff, P., Collaborating Across Roles: Shaping Strategic Directions for Institutional Implementation of AI Tools in Higher Education
Flexible Query Answering Systems : 16th International Conference : FQAS 2025, Burgas, Bulgaria, September 11-13, 2025 : Proceedings, Cham, Switzerland : Springer Publ., 2026, 88-99. - (Lecture Notes in Computer Science ; Vol. 16119)., ISBN(печатно) 978-3-032-05606-1, ISBN(онлайн) 978-3-032-05607-8 / DOI 10.1007/978-3-032-05607-8_10 / Scopus / Web of Science / Линк
|
| Студия | 2026 |
Krastevich, T., Vassileva, B., Aleksandrova, Y., Decoding Purchase Sequences: Identifying Patterns in the Customer Journey
Leading Change in Disruptive Times : 19th International Conference on Business Excellence (ICBE 2025), Bucharest, Romania, March 20-22, 2025 : Conf. proc., Cham, Switzerland : Springer Nature Switzerland, 2026, 1, 330–349. - (Springer Proceedings in Business and Economics)., ISSN(печатно) 2198-7246 (Series), ISSN(онлайн) 2198-7254 (Series), ISBN(печатно) 978-3-032-19275-2, ISBN(онлайн) 978-3-032-19276-9 / DOI 10.1007/978-3-032-19276-9_24 / Scopus
|
| Доклад | 2025 |
Vassileva, B., Positioning Strategies of Global Online Retailers in Bulgarian Market
Smart Solutions for a Sustainable Future : 18th International Conference on Business Excellence, ICBE 2024, Bucharest, Romania, March 21-23, 2024, Cham, Switzerland : Springer Nature, 2025, 413-426. - (Springer Proceedings in Business and Economics. Conf. ser.: ICBE: International Conference on Business Excellence)., ISSN(печатно) 2198-7246 (Series), ISSN(онлайн) 2198-7254 (Series), ISBN(печатно) 978-3-031-78181-0, ISBN(онлайн) 978-3-031-78179-7 / DOI 10.1007/978-3-031-78179-7_25 / Scopus
|
| Доклад | 2025 |
Parusheva, S., Strashimirova, P., Vassileva, B., Competency-Based Training in Artificial Intelligence - an Innovative Approach in E-Learning
International Conference Automatics and Informatics (ICAI), 09-11 October 2025, Varna, Bulgaria , New York : Institute of Electrical and Electronics Engineers, 2025, 869-873., ISBN(печатно) 979-8-3315-8612-6, ISBN(онлайн) 979-8-3315-8611-9 / DOI 10.1109/ICAI67591.2025.11324963 / Scopus / Линк
|
| Учебно помагало | 2025 |
Vassileva, B., Palamarova-Kostova, P., Daneva, T., Miltenov, P., Valkanov, N., Dzhaparov, P., Training for Impact: Practical Learning Materials for the Agri-Food Ecosystem
Varna : STENO Publ. House, 2025, 83., ISBN(печатно) 978-619-241-421-4
|
| Статия | 2025 |
Vassileva, B., Daneva, T., The Role of GenAI in Transforming Educational Process in HEIs : [Електронен ресурс]
Business & Management Compass, Varna : Science and Economic Publ. House, 69, 2025, 1, 43-57., ISSN(онлайн) 3033-0106 / DOI 10.56065/4kznvd77 / Линк
|
| Учебник | 2024 |
Василева, Б., Паламарова-Костова, П., Иванов, С., Дигитален ПР : Стратегии и практики
Варна : Наука и икономика, 2024, 264., ISBN(печатно) 978-954-21-1172-6
|
| Други | 2024 |
Vassileva, B., Dimitrova, V., Mitev, B., Yancheva, K., Stoyanova, M., Process-based Business Management Module : PRODIMOD
Varna : STENO Publ. House, 2024, 80., ISBN(печатно) ISBN 978-619-241-329-3 / 978-954-449-329-3
|
| Учебно помагало | 2023 |
Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации
Варна : Наука и икономика, 2023, 180., ISBN(печатно) 987-954-21-1142-9
|
| Учебник | 2023 |
Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации
Варна : Наука и икономика, 2023, 271., ISBN(печатно) 987-954-21-1143-6
|
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