University of Economics – Varna

Marketing Department
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Digital Media and PR

Degree: Bachelor

Type of education: Full-time

Number of semesters: 8

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2026

Faculty: Faculty of Management
Duration: 4 years
Language: Bulgarian
Mode of study: Full-time

Special courses:

  • Digital Marketing Research
  • Fundamentals of Digital Media and PR
  • Public and Customer Behavior
  • Regulation and Ethics of Digital Media and PR
  • Content Creating and Management
  • Social Media
  • Corporate Communication Management
  • Marketing Analysis in Digital Media and PR
  • Digital PR: Strategies and Practice
  • Interactive Design and Applied Programming
  • Innovation and Digital Information

Expected knowledge and skills after acquiring qualification:
The taken courses during the period of study include all key-components of marketing: digital marketing research, branding, social media, public and customer behavior, corporate communication management, fundamentals of digital media and PR, online rntrepreneurship, digital PR. Another focus is placed on developing practical-applied skills and competences for marketing project management in the digital field.

Employment opportunities upon graduation:
The degree receives vast support from business organizations inside and outside the country. It guarantees а successful realization in the labor market and is a premise for starting a successful business. The areas of preferences for future career development are at the positions:

  • Media specialist
  • marketing and advertising specialist
  • Marketing analyst in the field of Digital development
  • Sales specialist
  • PR agent
  • Advertisement agent
Programme
First year
2026
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes Competence2
CORE
Informatics 1 9 Exam 270 195 75 4, 5
Microeconomics 1 9 Exam 270 195 75 3, 7
Physical Education 1 1 Ongoing assessment 30 0 30 5
Applied Mathematics 1 9 Exam 270 195 75 3, 4
Electives (1) 1 3 Ongoing assessment 90 60 30 2
Management 2 8 Exam 240 165 75 5, 6, 7
Macroeconomics 2 8 Exam 240 165 75 3, 6
Physical Education 2 1 Ongoing assessment 30 0 30 5
Principles of Law 2 8 Exam 240 165 75 6, 7
Electives (1) 2 3 Ongoing assessment 90 60 30 2
Introduction to accounting 3 9 Exam 270 195 75 3, 7
Introduction to Finance 3 9 Exam 270 195 75 3, 7
Physical Education 3 1 Ongoing assessment 30 0 30 5
Marketing 3 8 Exam 240 165 75 4, 5, 7, 8
Physical Education 4 1 Ongoing assessment 30 0 30 5
Fundamentals of statistics 4 9 Exam 270 195 75 3, 4
Total for CORE 0 0
Special
Academic Research 2 3 Ongoing assessment 90 60 30 1, 4, 5
Digital Marketing Research 4 9 Exam 270 195 75 3, 4, 5, 7
Principles of Digital Media and PR 4 6 Exam 180 120 60 1, 4, 5, 6, 8
Electives (1)
  • Intellectual Property
  • Regulation and Ethics of Digital Media and PR
  • Presentation Skills
4 6 Exam 180 120 60 4, 5, 6, 7
Behaviour of Consumers and Audiences 5 8 Exam 240 165 75 1, 4, 5, 7
Branding 5 8 Exam 240 165 75 4, 5, 7
Electives (1)
  • Media and Society
  • Marketing by Databases
  • Event Marketing
5 8 Exam 240 180 60 4, 6, 7, 8
Social Media 6 7 Exam 210 135 75 1, 4, 5, 7, 8
Management of Corporate Communications 6 7 Exam 210 135 75 1, 4, 5, 6, 7, 8
Electives (1)
  • Business Communication Skills
  • Photography and Video Production
  • Online Media Manipulations and Disinformation
6 6 Exam 180 120 60 4, 5, 7, 8
Content Creation and Management 7 8 Exam 240 180 60 1, 4, 5, 7, 8
7 8 Exam 240 165 75 3, 4, 7
7 8 Exam 240 180 60 1, 4, 6, 5, 7, 8
Electives (1)
  • Crisis Communication
  • Marketing Project Management
7 6 Exam 180 120 60 4, 5, 6, 7
Interactive Design And Applied Programming 8 5 Exam 150 90 60 3, 4
Graduate Seminar 8 5 Ongoing assessment 150 120 30 1, 4, 5
Online Entrepreneurship 8 5 Exam 150 90 60 4, 7
8 5 Exam 150 75 75 1, 4, 5, 7, 8
Total for Special 0 0
University specialised
Electives (1) 3 4 Exam 120 60 60 1, 5, 8
Electives (1) 5 6 Exam 180 120 60 6, 7
Electives (1) 6 5 Exam 150 90 60 3, 4
Total for University specialised 0 0
Practical
Practical Training 6 8 Exam 240 240 0
Total for Practical 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
8 10 Exam 300 300 0
Total for Graduate 0 0
Total for the entire period of study 247 7410 5175 2235


Optional courses Semester Credits Student involvement
Total Self-study Classes Competence2
Foreign Language - English
Semester 3
Semester 4
Semester 5 		3, 4, 5 3, 3, 3 270 180 90 2, 8
Foreign Language - German
Semester 3
Semester 4
Semester 5 		3, 4, 5 3, 3, 3 270 180 90 2, 8
Foreign Language - French
Semester 3
Semester 4
Semester 5 		3, 4, 5 3, 3, 3 270 180 90 2, 8
Foreign Language - Russian
Semester 3
Semester 4
Semester 5 		3, 4, 5 3, 3, 3 270 180 90 2, 8
Foreign Language - Portuguese
Semester 3
Semester 4
Semester 5 		3, 4, 5 3, 3, 3 270 180 90 2, 8
Bulgarian Language
Semester 3
Semester 4
Semester 5 1 		3, 4, 5 3, 3, 3 270 180 90 2, 8
European Studies 4 3 90 45 45 6, 8
Physical Education 5, 6, 7 1, 1, 1 90 0 90 5
Accounting for Managers 6 3 90 45 45 4, 5, 7
Taxation and taxation process 7 3 90 45 45 6, 7
1 The course is available only to foreigners
2 Competence: 1 - Literacy, 2 - Multilingualism, 3 - Numerical, scientific and engineering skills, 4 - Digital and technology-based competences, 5 - Interpersonal skills, and the ability to adopt new competences, 6 - Active citizenship, 7 - Entrepreneurship, 8 - Cultural awareness and expression
Erasmus+
Ceepus
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