University of Economics – Varna

Marketing Department
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Digital Media and PR

Degree: Bachelor

Type of education: Full-time

Number of semesters: 8

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2023

Faculty: Faculty of Management
Duration: 4 years
Language: Bulgarian
Mode of study: Full-time

Special courses:

  • Digital Marketing Research
  • Fundamentals of Digital Media and PR
  • Public and Customer Behavior
  • Regulation and Ethics of Digital Media and PR
  • Content Creating and Management
  • Social Media
  • Corporate Communication Management
  • Marketing Analysis in Digital Media and PR
  • Digital PR: Strategies and Practice
  • Interactive Design and Applied Programming
  • Innovation and Digital Information

Expected knowledge and skills after acquiring qualification:
The taken courses during the period of study include all key-components of marketing: digital marketing research, branding, social media, public and customer behavior, corporate communication management, fundamentals of digital media and PR, online rntrepreneurship, digital PR. Another focus is placed on developing practical-applied skills and competences for marketing project management in the digital field.

Employment opportunities upon graduation:
The degree receives vast support from business organizations inside and outside the country. It guarantees а successful realization in the labor market and is a premise for starting a successful business. The areas of preferences for future career development are at the positions:

  • Media specialist
  • marketing and advertising specialist
  • Marketing analyst in the field of Digital development
  • Sales specialist
  • PR agent
  • Advertisement agent
Programme
First year
2023
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
CORE
Informatics 1 9 Exam 270 195 75
Microeconomics 1 9 Exam 270 195 75
Physical Education 1 1 Ongoing assessment 30 0 30
Applied Mathematics 1 9 Exam 270 195 75
Electives (1)
  • English
  • German
  • French
  • Russian
  • Bulgarian Language
1 3 Ongoing assessment 90 60 30
Management 2 8 Exam 240 165 75
Macroeconomics 2 8 Exam 240 165 75
Physical Education 2 1 Ongoing assessment 30 0 30
Principles of Law 2 8 Exam 240 165 75
Electives (1)
  • English
  • German
  • French
  • Russian
  • Bulgarian Language
2 3 Ongoing assessment 90 60 30
Accounting Theory 3 9 Exam 270 195 75
Introduction to Finance 3 9 Exam 270 195 75
Physical Education 3 1 Ongoing assessment 30 0 30
Marketing 3 8 Exam 240 165 75
Electives (1)
  • Labour Economics
  • Career Development
  • Economic Psychology
  • European Studies
  • Philosophical Culture
  • Business History
  • Commercial Correspondence
3 4 Exam 120 60 60
Physical Education 4 1 Ongoing assessment 30 0 30
Total for CORE 0 0
Special
Academic Research 2 3 Ongoing assessment 90 60 30
Digital Marketing Research 4 9 Exam 270 195 75
Principles of Digital Media and PR 5 8 Exam 240 180 60
Behaviour of Consumers and Audiences 5 8 Exam 240 165 75
Branding 5 8 Exam 240 165 75
Electives (1)
  • Media and Society
  • Crisis Communication
  • Online Media Manipulations and Disinformation
5 6 Ongoing assessment 180 120 60
Social Media 6 7 Exam 210 135 75
Management of Corporate Communications 6 6 Exam 180 120 60
Content Creation and Management 6 7 Exam 210 135 75
Electives (1)
  • Intellectual Property
  • Marketing by Databases
  • Event Marketing
6 5 Ongoing assessment 150 90 60
Interactive Design And Applied Programming 7 8 Exam 240 180 60
Marketing Analyses in Digital Media and PR 7 8 Exam 240 165 75
Digital PR: Strategies and Practices 7 8 Exam 240 180 60
Electives (1)
  • Business Communication Skills
  • Photography and Video Production
  • Presentation Skills
7 6 Ongoing assessment 180 120 60
Graduate Seminar 8 5 Ongoing assessment 150 90 60
Regulation and Ethics of Digital Media and PR 8 5 Exam 150 90 60
Marketing Project Management 8 5 Exam 150 75 75
Online Entrepreneurship 8 5 Exam 150 90 60
Total for Special 0 0
University specialised
Introduction to Statistics 4 9 Exam 270 195 75
Electives (1) 4 6 Exam 180 120 60
Electives (1) 4 6 Exam 180 120 60
Total for University specialised 0 0
Practical
Practical Training 6 8 Exam 240 240 0
Total for Practical 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
8 10 Exam 300 300 0
Total for Graduate 0 0
Total for the entire period of study 247 7410 5145 2265


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - English 3, 4, 5 3, 3, 3 270 180 90
Foreign Language - German 3, 4, 5 3, 3, 3 270 180 90
Foreign Language - French 3, 4, 5 3, 3, 3 270 180 90
Foreign Language - Russian 3, 4, 5 3, 3, 3 270 180 90
Foreign Language - Portuguese 3, 4, 5 3, 3, 3 270 180 90
Administrative and Legal Service 5 3 90 60 30
Physical Education 5, 6, 7 1, 1, 2 120 0 120
Business Culture and Traditions 6 3 90 60 30
Taxation and taxation process 7 3 90 60 30
1 The course is available only to foreigners