Degree: Master
Type of education: Distance learning, Distance learning (January Admission)
Number of semesters: 2
Professional qualification: Economics
Professional field: ECONOMICS
First year: 2022
Specific courses:
Specialized courses:
Expected knowledge and skills after acquiring qualification:
Graduates of this programme can effectively plan, coordinate and manage marketing activities in various organisations. They are able to perform diagnosis of marketing activities, to manage effectively business communications and to improve market positions of firms.
This programme aims at providing systematic knowledge and practical skills integrated in the following areas:
Employment opportunities upon graduation:
Graduates have the opportunity for widen professional realizations as leading experts in marketing and business management, modeling and systems, in educational and research organization, as risk managers in profit and non-profit organizations. They can work as:
Studied subjects | Semester | Credits | Type of grading | Student involvement | ||
---|---|---|---|---|---|---|
Total | Self-study | Classes | ||||
Specialised | ||||||
Distribution Practices and Solutions | 9 | 8 | Exam | 240 | 228 | 12 |
Customer Relations Management | 9 | 8 | Exam | 240 | 228 | 12 |
Corporate Marketing Strategies | 9 | 8 | Exam | 240 | 228 | 12 |
Market Diagnostics and Audit | 9 | 8 | Exam | 240 | 234 | 6 |
Master Degree Seminar | 10 | 6 | Ongoing assessment | 180 | 168 | 12 |
Innovative Marketing | 10 | 8 | Ongoing assessment | 240 | 228 | 12 |
Corporate Communications and Public Relations | 10 | 8 | Exam | 240 | 228 | 12 |
Electives (1)
|
10 | 6 | Ongoing assessment | 180 | 174 | 6 |
Total for Specialised | 0 | 0 | ||||
Graduare | ||||||
Electives (1)
|
10 | 15 | Exam | 450 | 450 | 0 |
Total for Graduare | 0 | 0 | ||||
Total for the entire period of study | 75 | 2250 | 2166 | 84 |