On 16th of February University of Economics – Varna had the pleasure of hosting a public lecture by Prof. Vijay Tandon from a long-standing partner - Universal AI University – Mumbai, India. The lecture “Luxury, Reimagined” explored how the concept of luxury is being reshaped to meet evolving consumer profiles — powered by artificial intelligence and anchored in purpose and sustainability.
Prof. Vijay Tandon, a highly self-driven and creative professional with more than 20 years of diverse international experience, delivered an energetic and insightful presentation. Focusing on real-world cases and practical examples, he showed how luxury brands are evolving to respond to new consumer generations whose pursuit of luxury is increasingly connected to heritage, sustainability, authenticity, and digital innovation.
The audience included incoming exchange students, as well as members of the university’s academic community - lecturers, researchers, and administrative staff - who actively participated throughout the lecture. The dynamic atmosphere and engaging presentation style made the session an inspiring and memorable experience for all attendees.
19 Feb 2026
