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Начало » Сътрудничество » Програми » Еразмус » ECTS - Information Package » Course descriptions - Bachelor Degree 2. Course Descriptions Autumn Semester (15.09.2009 – 22.12.2009) 1. Managerial Economics, ECTS 6, Managerial Economics is designed to provide a solid foundation of economic understanding for use in managerial decision making. The fundamental goal of the course is to show students how the microeconomic theoretical concepts can actually be used in the real-world decision making. The main problems discussed during the lectures will be as follows: Basic optimization techniques, Demand analysis and estimation, Production theory and cost analysis, Market structure analysis and the role of government in the market economy. 2.Intercultural Aspects of Business, ECTS 4 Intercultural Aspects of Business is an interactive, skills-based course, developing intercultural communication competence with a special emphasis on negotiations, meetings management, presenting to a multicultural audience, and awareness of business practices in intercultural context. The module provides a general overview of crosscultural differences in doing business, focusing on structured business communication situations. Within the course Erasmus students will be aware that all aspects of business communication are culture-bound, e.g. teambuilding, questioning techniques, assigning tasks, negotiating, prioritizing, status ascription, problem-solving, and risk taking. Thus variables of explicit or implicit modes of business communication, being largely dependеnt on the specific culture, will have different values attached to them. 3. Relationship Marketing, ECTS 6 Relationship marketing affects the entire business of all enterprises and all its stakeholders – Investors/Owners, Financial Institutions, Distribution Channel Intermediaries, Employees, Suppliers, and Co-partners. The course involves students in an active study of relationship marketing and describes how to link and align various groups and initiatives within the company – technology, people, business processes, and customer knowledge – in order to bond intensely with customers and create new value with them. 4. Multinational Enterprises and Regional Development, ECTS 6 The process of economic globalization erodes the effectiveness of national fiscal policy and increases the importance of the regions for the development of the national economy. At this point the overall liberalization makes regional economies more dependent on activities of MNE as well as more bound together through value added chains of MNE. The aim of this course is to introduce students to the major new trends and dependencies, analyzing MNE and globalization influence on regional development as well as the possibilities for implementation of effective regional policy toward FDI and MNE. 5. Consumer Behavior, ECTS 6 Students who major in “Marketing” intend to perform marketing functions in different organizations. Such students have to learn how to gather and use information about the behavior of their organizations’ clients. The subject “Consumer Behavior” offers special knowledge and skills for identifying and managing of the controllable factors which influence the behavior of consumers. The application of such knowledge and skills will benefit all organizations which rely on profits earned mainly through adopting and upholding high professional standards in serving their clients. 6. International Economics, ECTS 6 The course aims at presenting the main features of international movement of commodities and production factors over the state borders, regarding the national and international efforts of regulating the processes mentioned. The first part of the course deals with the historic matters of contemporary integrated world economy and the purely theoretical approaches in understanding the process of integration. The second part deals mainly with the economic policy of an open economy, stressing on the country's role and benefits of participating in the international economic exchange. 7. Business Communications, ECTS 4 The course of Business Communications is aimed to reinforce basic writing skills, and then apply these skills to a variety of memos, letters, reports, and resumes. Special workshop discussions focus on developing career skills that students need to succeed, such as using ethical tools, working collaboratively, observing business etiquette, resolving workplace conflicts, and conducting online job searches. Students will build technology skills by including discussions and applications involving e-mail, Web research, contemporary software, on-line employment, and electronic presentations. Oral communications provide in-depth coverage of key interpersonal skills so students are equipped with the soft skills employers want. 8. Bulgarian Language, ECTS 6 Bulgarian language is one of the oldest and most fascinating written languages in all Europe. It possesses a millenary literature and history. Our course is designed for the international Erasmus students at the University of Economics- Varna, who are interested in Bulgarian language. The course introduces the contemporary Bulgarian language as a communication medium. It aims to give enough skills in many daily communication situations. The primary purpose of the course is the use of Bulgarian language
Spring Semester (25.02.2010 -31.05.2010) 1. Macroeconomic Theory and Policy for Managers, ECTS 6 Both micro and macroeconomic relations have implications for managerial decision making. This course provides a broad overview of macroeconomic theory and policy. It covers the key concepts in macroeconomics of interest to managers such as fluctuations in national income, unemployment and inflation, the question of economic growth as well as the effects of fiscal and monetary policy on them. These topics are discussed in the context of contemporary empirical work on basic macroeconomic relationships. 2.Tourist Destinations ECTS-4 Tourist destinations module offered to Erasmus students for the academic year 2009/2010 at Varna University of Economics focuses on marketing and promotion of a tourist destination. Basic issues and trends in contemporary tourism marketing are discussed such as strategic marketing of tourism destinations, destination marketers, destination image, destination branding etc. The processes of globalization, deregulation and technological advance are taken into account. 3. International Logistics, ECTS 5 The course of International Logistics is divided into three parts. 4. Development Economics, ECTS 5 Development economics studies different aspects of human development, such as inequality, poverty, education, population growth, land relations, labour, capital, trade policy, informal and formal norms and institutions. Over 80 percent of the world population live in countries facing most of these issues. While studying each of these topics, we ask: What determines the success of a policy (by government, international and non-governmental organisations)? What policies have been tried out? Which of them have led to improved welfare? 5.Specific International Transactions ECTS-5
6. Aspects of Bulgarian History and Culture and Everyday Life, ECTS 6 The short course on introducing the culturological characteristic features of Bulgaria presents the national, religious and social essence of the country and its modern development as part of the European family and on the background of its historical inheritance. 7. Comperative Economic Systems; ECTS 6 The course is focused on analyzing market diversity and its characteristics on regional and national level. It includes three parts – the theoretical one which deals with defining, summerizing and clarification of different market models and their basic characterictics, revealed by means of a group of 9 criteria (5 economic and 4 non-economic). The second and third parts are practically oriente. The second examines the market diversity in 6 developed countries, while the third part experiences the same systematic analysis on Bulgarian economy, trying to answer the question to which of the existing models the country gravitates. 8. Bulgarian Language, ECTS 6 Bulgarian language is one of the oldest and most fascinating written languages in all Europe. It possesses a millenary literature and history. Our course is designed for the international Erasmus students at the University of Economics- Varna, who are interested in Bulgarian language. The course introduces the contemporary Bulgarian language as a communication medium. It aims to give enough skills in many daily communication situations. The primary purpose of the course is the use of Bulgarian language
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